In-game advertising ( or advergames) is catching on in India. Advertisers consider it to be an effective medium to improve brand recall. Indian gaming companies are looking at it as a promising new revenue stream that could offset growing game development costs. An advergame is a fusion of non-intrusive advertising, marketing and branding. Advergames also have potent market research capabilities, demographic assessments or statistics for specific regions just a click away.
Noted fusion artist and playback singer Remo, summoned by police for allegedly threatening a minor girl has surrendered his Indian citizenship and became a Portuguese national.
Tashan is a lavishly-told fairy tale of three con-men, which emphasises on swagger not purpose and settles for style over substance. But if you aren't looking for the latter, Tashan is all-revelry.
Luck By Chance's music is aimed at the Dil Chahta Hai generation of Bollywood viewers -- definitely urban. Let's hope the movie matches up.
The duo performed at the Town Hall in NYC
Value stocks and stocks in trouble can be hard to distinguish. It's all about the research.
Such is the level of consistency of Manchester City (nine straight wins) and Liverpool (five straight victories), that it can be easy to lose sight of just how good this title race is.
The $26-million assembly plant has a production capacity of 50,000 diesel engines and 10,000 petrol engines annually, the company said. The company has also added 25 new local suppliers to its supply network to support the new diesel engine assembly operations, which help to contribute nearly 50 per cent local content to the diesel engines.
Ford India, the Chennai-based automobile company of the US giant, said today that it has raised prices of all its models, except the Ikon, by as much as Rs 25,000 due to a strong surge in import costs recently.
The Gurugram-based company had acquired Lucknow-based drone manufacturer and consultant start-up TechEagle in December, to expand food delivery using drones
Japanese automobile company Mitsubishi Motors may launch a compact car in the B segment in the country. The car is expected to hit the roads in three years. Though Mitsubishi sells Pajero SUV and Lancer sedan in India, they have not generated adequate volumes for the Japanese automobile company. The compact car will take on Maruti Swift, Hyundai Getz, Skoda Fabia, Fiat Palio, Chevrolet U-VA and Ford Fusion
The price of the company's premium hatchback Fusion has been reduced by Rs 18,500, Ford India said in a statement. Likewise the mid-sized sedan Fiesta's price was cut between Rs 21,000 and Rs 25,000, while that of sports-utility vehicle Endeavour has been reduced by Rs 47,000-Rs 54,000.
A month ago, on March 25, Floyd Cardoz, chef extraordinaire, passed into the ages, a victim of coronavirus. Ranjita Ganesan remembers the culinary genius.
The star put seasoned models to shame with her confidence as she strode the ramp for Ralph & Russo.
India gave wings to their ferocious ambition of winning a maiden series Down Under, beating Australia by 31 runs in the opening Test with an irresistible fusion of self-belief, hunger and talent in Adelaide.
An entertainment website promoting South Asian culture and music has launched iTunes store for music lovers claiming that it not would dramatically change the face of South Asian music not only for listeners but also for musicians and distributors.
For people with severe arthritis, even hope can hurt. But, for optimists, here's some good news -- scientists have discovered two genes, which could predict a disabling form of spondylitis in later life.
President Abdul Kalam jams with percussionist Sivamani at Rashtrapati Bhavan.
As awards were declared, the closing ceremony of E Week turned into a happy riot as winners, runners up celebrated.
A look at the top tweets from your favourite Bollywood celebrities.
Here's some sexy, stylish, inspiration.
Woods, who finished one stroke behind Casey, lamented a "couple of putts here and there" that could have led to his 80th PGA Tour victory.
He said the Fourth Industrial Revolution will have more importance than the capital.
There is enough scope for India and China to cooperate on nuclear energy issues despite the lingering issues which not only includes the Sino-Pakistan nexus, but also the Sino-India border dispute over the LAC, says Debalina Ghoshal.
Ashok Leyland on Tuesday said it has formed a joint venture with Finland-based Alteams Group that will invest Rs 175 crore (Rs 1.75 billion) initially to make aluminum products for automotive and telecom sectors.
The music launch of Happy New Year was an elaborate affair.
Julie 2 does not rise above being a B-grade flick, says Urvi Parikh.
Addressing aspiring entrepreneurs, Biocon Chief Shaw adviced them never to fear failure.
ITER showed India is a responsible nuclear state: France
Each corner of the interiors has been designed and laboured over by Garg and his team. It took nearly a year to put every little detail together
Check out who all attended the screening.
Major winners Francesco Molinari, Louis Oosthuizen, Brooks Koepka, Jason Day and Adam Scott shared top spot at the Masters on Friday at the end of the second round, but it was Tiger Woods who commanded the spotlight once again at Augusta National.
Simple, stylish and sophisticated -- three mantras for perfect work wear!
India would have to put at least 10 percent of scientific, managerial and industrial inputs in the project.
With the diesel-powered vehicles looking to form a large chunk of the automobile market in the next three to four years, Ford India is planning to set up a diesel engine facility in its existing 350 acre complex in Chennai.
This Navratri get inspired by celeb style!
The second magazine issues of the year are out on stands and we want to know who your favourite cover girl is!
'Some Indians take the extreme view that everything was known to our ancients, but others go to the opposite extreme and consider everything Indian was superstition and rubbish.' 'Indian science was perhaps more rational than the European science of the time.'
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